In the beginning, there was the realization that most of the problems on our planet result from all our consumer behavior.
At 2006 the initiator of ELC, Mr. Mario Eduard Giovanelli described the global problems, their solutions and their implementation in his book, "you should survive - react now".
Initial approaches to the implementation of the solutions were tackled immediately.
One of the most important offers at that time was the "Purchase Price Refunding" of up to 80% (ideally as much as 100%) for all sustainable, human-ecological and biological purchases, realized through the initiator's "Re-Investment-Program".